ConclusionCS

=**Data Interpretations**=

Interpretations of data table #1:
-GM is the automobile company that sold the most units on both January of 2008 and 2009 with a total of 376,397 units in both months, yet its figures went down by 48.9% from January 2008 to January 2009.

-Maybach is the automobile company with the the least amount of units sold in both January 2008 and 2009, with a total of only 10 units.

-Subaru, Hyundai, Kia Motors and Jaguar are the only manufactures with positive percentages; this meaning that only these four companies actually sold more in January of 2009 than in January of 2008 (Subaru +8%, Hyundai +14.3, Kia Motors +3.5%, Jaguar +17.9%).

-Bentley is the company with the highest loss percentage of change; meaning that they sold more units in January of 2008 than in January of 2009 (-74.7%).

- For this next interpretation we divided the 28 automobile companies in 3 regions: Asia, Europe, and United States.


 * || Jan. 2009 || Jan. 2008 || Change % ||
 * Asia || 324,974 || 437,052 || -25.65 ||
 * Europe || 60,723 || 84,717 || -28.32 ||
 * United States || 280,486 || 536,035 || -47.64 ||

This basically shows that overall the Asian companies, combined, were the ones with the lowest percentage of loss from January 2008 to January 2009 with a -25.65% in sales. They are followed by the Europeans with a -28.32% in sales, and the United States proving to be the region with the highest percentage of loss, with a -47.64%.

This also shows how the United states dominated its own market in January of 2008 with 536,035 units sold. But, in January of 2009 Asia dominated the American market with a total of 324,974 units sold.

-For these next interpretations we divided the 28 automobile brands into 7 countries: United states, Japan, Korea, Germany, Italy, England, and Sweden.

United States:
 * || Jan. 2009 || Jan. 2008 || Change % ||
 * GM || 127,243 || 249,154 || -48.9 ||
 * Ford || 90,131 || 147,717 || -39 ||
 * Chrysler LLC || 62,157 || 137,392 || -54.8 ||
 * Saab || 955 || 1,772 || -46.1 ||
 * Total || 280,486 || 536,035 || -47.67 ||

Japan:
 * || Jan. 2009 || Jan. 2008 || Change % ||
 * Toyota || 117,287 || 171,849 || -31.7 ||
 * Honda || 71,031 || 98,511 || -27.9 ||
 * Subaru || 12,194 || 11,289 || 8 ||
 * Suzuki || 3,655 || 7,120 || -48.7 ||
 * Nissan || 53,884 || 76,605 || -29.7 ||
 * Isuzu Motors || 165 || 433 || -61.9 ||
 * Mazda || 15,420 || 21,212 || -27.3 ||
 * Mitsubishi || 4,730 || 7,226 || -34.5 ||
 * Total || 278,366 || 394,245 || -29.39 ||

South Korea:
 * || Jan. 2009 || Jan. 2008 || Change % ||
 * Kia Motors || 22,096 || 21,355 || 3.5 ||
 * Hyundai || 24,512 || 21,452 || 14.3 ||
 * Total || 46,608 || 42,807 || 8.87 ||

Germany:
 * || Jan. 2009 || Jan. 2008 || Change % ||
 * Mercedes-Benz || 10,437 || 18,281 || -42.9 ||
 * BMW || 12,232 || 14,475 || -15.5 ||
 * Porsche || 1,658 || 2,595 || -36.1 ||
 * Volkswagen || 23,749 || 28,268 || -16 ||
 * Audi || 4,722 || 6,418 || -26.4 ||
 * Maybach || 3 || 7 || -51.1 ||
 * Total || 52,801 || 70,044 || -24.61 ||

Italy:
 * || Jan. 2009 || Jan. 2008 || Change % ||
 * Ferrari || 50 || 105 || -52.4 ||
 * Maserati || 96 || 124 || -22.6 ||
 * Total || 146 || 229 || -36.24 ||

England:
 * || Jan. 2009 || Jan. 2008 || Change % ||
 * Jaguar || 781 || 664 || 17.9 ||
 * Land Rover || 1,876 || 2,859 || -34.4 ||
 * Mini || 2,082 || 2,460 || -15.4 ||
 * Bentley || 93 || 367 || -74.7 ||
 * Rolls Royce || 34 || 58 || -41.4 ||
 * Total || 4,866 || 6,408 || -24.06 ||

Sweden:
 * || Jan. 2009 || Jan. 2008 || Change % ||
 * Volvo || 2,910 || 8,036 || -63.8 ||
 * Total || 2,910 || 8,036 || -63.8 ||

The United States was the nation that sold the most units in total; January 2008 + January 2009 ( 536,035 + 280,486)) = a total of 816,521 units.

Sweden was the nation with the least number of sales in total; January 2008 + January 2009 ( 8,036 + 2,910)) = a total of 10,946 units.

South Korea was the nation with the only positive percentage; meaning that they showed improvement in sales in January 2009 compared to the sales of January 2008. The percentage was +8.87%.

Sweden was also the nation with the highest percentage of change from January 2008 compared to that of January 2009; with a -63.8% of loss in sales.

The leading American automobile company in sales is GM (General Motors); Toyota from Japan;Hyundai from South Korea; Volkswagen from Germany; Maserati from Italy; Land Rover from England; and Volvo from Sweden.

Interpretations of data table #2:
-The type of automobile preferred by the American market was the mid-size sedan; sold about 143,726 units in January 2009.

-The type of automobile that seemed to have sold the least units was the large car (including large sedans, trucks, etc); with only 5,130 units sold in January 2009.

-The type of automobile with the highest percentage of change was the large car; with a -54.3% of loss in sales in January 2009 compared to those in January 2008.

-The type of automobile with the lowest percentage of change was the small SUV; with a -12.5% in January 2009.

-Interestingly, the market seemed to prefer small automobiles, as well as smaller versions of new fuel efficient SUV s.

-The American market also seemed to want to move away from the sales of large and luxurious SUV s.

-Interestingly the Hybrid sales were lower in January 2009 compared to those in January 2008; with a -32.2% of change.

=**More Observations: **= = =

-Overall, the data revealed some interesting facts. The market seems to prefer small fuel-efficient automobiles at competitive prices like the ones Hyundai was offering during January 2008 and 2009. Even though some other Asian companies compete with Hyundai, their percentage rates on sales were not as positive as this South Korean franchise. Yet all the Asian companies seemed to show that combined they obtained the best sales percentages, making Asia the leading continent in automobile sales in the American market in both January 2008 and 2009. American franchises, such as GM, seemed to be the ones with the most units sold, yet the ones with the least amount of profits by showing very high percentage changes. Europeans seemed to keep a low profile by being the average continent to what automobiles sales concerns.

- Most of the automobile companies such as GM, Land Rover, and Ford lost in sales. We can assume that this loss was caused by their large production of big SUV''s. As the first table shows us the market preferred small-efficient automobiles rather than large-luxurious gas consuming SUV's.

- We found that most Asian companies, close competitors of Hyundai, such as Toyota, Nissan, Isuzu and Honda did not achieve positive percentages of change like Hyundai did. Even though all of these franchises produce relatively similar inventory, Hyundai offered their automobiles at better prices than the rest of the Asian companies. Hyundai's has been building a reputation over the last 10 years in the American Market, and every year their cars seem to improve in quality and efficiency; a fact that car buyers were persuaded by during January of 2009.

-Europe offered good inventories. Yet, most of the European brands produce luxury vehicles, such as BMW, Mercedes Benz, Land Rover, Rolls Royce, Bentley, Maybach, Ferrari, and Masserati. The only European brand that showed a positive change in percentage was Jaguar, a British producer of luxury sedans. We concluded that Jaguar, during January of 2009, offered their cars at competitive prices, side to side with the German brands BMW and Mercedes Benz. By doing this risky, yet tactical, move Jaguar made more profits than BMW and Mercedes Benz together.

- The American companies did not dominate their market, which was a surprise. Even though Ford and GM focused on producing a good amount of fuel efficient mid-size sedans, they still produced a large amount of large SUV's. In reality, both of these companies produced more cars than they could sell. Their prices did not go down and their SUV production actually did not reduce either. Saab and Chrysler did not really change and kept on offering their same models at similar prices. So, as we can see, the American companies seemed as if they had taken 2 steps back in what sales concern.

- One of the most interesting facts we found was that Hybrid sales went down by -32.2%. This is interesting because the American market, during the time, was really enjoying small and specially fuel efficient automobiles. The only reasonable conclusion we came to was that maybe back in that time the American market was just not ready for hybrid sales. In other words, the concept of a hybrid car is still pretty new and back then buyers were not so sure about this new concept, so, maybe they began to doubt on the quality of such automobiles even though the prices they were offered at were competitive.

-In the future unless the stocks go back up to where they were before, most of the car company's will go bankrupt. GM for example had made a vast amount of cars this years. Because of the stocks and because of many banks going bankrupt they aren't able to sell as many cars as before, making these cars that are already made. Obsolete